Counteracting Negative Stereotypes About Ukrainian Women

The West’s persistent characterization of Ukraine to be a land of overly-sexualised, unfounded homewreckers who are desperate to leave the country has received a serious influence on Ukrainians. The negative awareness also contribute to Ukraine’s lingering sexism and gender inequality.

For instance , a popular Netflix series Emily in Paris comes with a character via Kyiv that is presented as being a kleptomaniac, helping her new friend grab multiple things from a store. The belief taps right into a harmful sexuality trope, in which females are seen as overly sexualised and misleading, who cannot take care of their particular finances or children. Sometimes it is linked to another harmful stereotype, regarding women being unable to work or perhaps support the tourists in the absence of male companions.

Such stereotypes are damaging for that country exactly where gender equality is already a major concern, with a global gap of 61st job out of 144 countries. It is specifically difficult to close the gap in a context of family violence and a high level of gender-based discrimination, including in the labour market. Inside the labour industry, men are more inclined to receive bigger salaries than their woman counterparts, and the divide is definitely even larger in the supervision of businesses.

In addition, the division of household duties is still intensely biased in favour of girls. According to a Razumkov Centre survey, 83 percent of respondents agreed that the primary task of a woman is to preserve her spouse and children. Among vibrant persons, the ratio of those who agree with this kind of statement is higher – 85 percent. This is connected to a pervasive belief the main position of a guy is to earn money, and it is up to females to provide this kind of income.

It is important to counteract these kinds of stereotypes simply by spotlighting the efforts of Ukraine’s modern culture to tackle all of them and to enhance a more great picture of the country abroad. Efforts to achieve this include the implementation of programmes to prevent gender-based discrimination plus the promotion of equal legal rights for men and women.

In addition , it is important to improve the stereotypical idea of masculinity and femininity in the framework of a region like Ukraine, which has a abundant tradition of “superstitions”. For instance , Ukrainians can sit down in their house ahead of taking a trip to make sure a good trip, they will spit 3 x over all their shoulder following bumping on timber, and they will ponder over it good luck if they break a glass unintentionally.

An important challenge is to change the way Western advertising depicts Ukraine, with an emphasis on featuring its customs and background. This should be coupled with a rejection of Russian propaganda and neo-imperialism. A de-westernisation of how Ukraine is portrayed in the West may help reduce stereotypes that hurt its initiatives to fight for the independence. It will likewise help re-shape the way the Western world understands it is ally, Ukraine.

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